Behind every click: How link shorteners add hidden value to the marketing funnel
Today’s digital ecosystem is so competitive that every single matters. Marketers, nowadays, put more emphasis on creativity, campaigns, and conversion strategies to generate higher ROIs. However, while doing so, they completely overlook how the same, lengthy URLs lead to ad fatigue and declined CTRs. This is where the best link shortener for earning comes to play. It plays a pivotal role in streamlining the marketing funnel and take the revenue up by several notches. How? Well that’s a question we will be answering here. The first impression advantage: Driving awareness It’s a human tendency to check if the URL is safe, clickable, and relevant upon the first sight. So, if you continue to use the base links across platforms, your target audience may not show the expected behavior. In other words, they are likely to lose interest and scroll past the campaign links. However, with an URL shortener tool, you can make a stellar first impression, driving awareness and boosting engagement. He...